We want our Gen Z led fashion start ups to help us to fight for a regenerative future, address the monetary system, and persuade society that true wealth is the future of our world.
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01
MARTAN
MARTAN is a fashion brand that creates innovative ready-to-wear pieces from luxury hotel textile waste. They were struggling with material sourcing and needed educating on the circular fashion economy principles of design for reuse. We analysed their garments material composition and chemical usage before evaluating the requirements for textile recycling technologies.
02
DreamR.
DreamR. Is a multifunctional clothing company with a focus on reducing textile waste. The brand aims to appeal to Gen Z and Millennials but was struggling to communicate to them through marketing why they should buy from DreamR. over other slow fashion brands. The company founder also struggled to find information on what to do with her products at their end of their life.
We educated DreamR. on the circular economies principles of designing garments for reuse at product end of life, set up connections with recycling companies and suppliers, and created a Gen Z oriented marketing plan to help with their USP.​
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03
Of Planet Earth
Of Planet Earth is a clothing brand that handmakes expressive garments from dead stock materials. They were struggling to work out a solution for recycling their garments but were struggling due to the deadstock material composition and construction design.
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​We educated them on the key circularity concepts and design strategies and performed a business model assessment with new roadmap creation. We also performed a material assessment and looked into potential new materials for manufacture.
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